Doing Custom Koozies the Right Way

Having custom koozies made for your business is an excellent way to build up a brand for your company and increase sales. Giving out custom products is almost always beneficial for a company, but there are methods and tactics you can employ to ensure your koozies aid your sales as much as possible.

A Creative Label

Ensure that the label on the koozies stand out and conveys information in a creative, fascinating way. It is common for potential customers to look at the label of the produce, glance at the information on it, and then pay no heed to the information at all or instantly forget about it.

Have the label be creative enough that it catches their attention in the first place, and then convey your information in a way that interests them and makes them want to take action. The label is truly one of the most important things of custom items, because it's the part that allows you to advertise your company 24/7.

Good Quality Material

It may cost a fortune compared to if you had just purchased koozies from the cheapest material, but purchasing custom koozies made out of quality material will definitely pay off in the long run.

You have to realize that your custom items reflect your company and the services and products you offer. If you offer custom items that are extremely cheap and fall apart after a few uses, what does that say about your company. The consumer will probably wonder if your products and services are of the same quality as well.

However, if you give out free quality koozies, a consumer will believe that if there getting such wonderful quality for free, that they will get exponentially better quality products or services if they invested their money.

Also, if the koozie is of good quality, chances are, it'll be used frequently. If the koozie is used frequently, then your brand will probably be exposed to many people over quite a long period of time.

Consider Your Target Audience

The design of your custom koozie should depend on who your target audience is. Obviously, you're not going to be making koozies for little 5-year-old girls, and a koozie you make for a 20-year-old man probably isn't going to be the same koozie you make for a 60-year-old man.

Age, gender, and social status aside, you should also consider what type of customer the koozie is for. Are you creating the koozie for existing customers, or are you creating the koozies for new potential customers. The reason for this is if the koozie is for existing customers, the information on it needs to persuade the customer to stick with your company. On the other hand, if the koozie is for a new customer, you should try to persuade them to try out your products and services.